About Hoop Lab

Why this site exists, what it does, who built it, and what it intentionally doesn't do.

Why this site exists

If you've ever searched "basketball calculator" you've noticed that almost every result is one of three things: a free throw percentage calculator, a BMI calculator dressed up as a body-composition tool, or a generic "training plan" page with no real structure. None of those answer a coach's or player's actual question.

Hoop Lab exists because basketball deserves better tools. The math behind vertical jump projection, periodization, shot selection, defensive matchup difficulty, and court coverage is well-established in sport science literature. Most of it just hasn't been packaged into something a high school coach or amateur player can actually use.

Each tool on this site was built because we had a question we couldn't answer well with existing calculators — projection logic, periodization cycles, decision trees, position-specific norms. The tools are the answer.

Who built it

Hoop Lab is built and maintained by a small team of coaches, former players, and one ex-strength coach who got tired of seeing bad basketball calculators. We do not list individual names because the tools should be useful regardless of who's behind them.

What's worth knowing about us:

Who it's for

The tools are tuned for three audiences:

Players

High school, club, and amateur adult players who want a real training framework, not a YouTube thumbnail.

Coaches

Building practice plans, scouting tendencies, designing defensive principles.

Writers & analysts

Hoops writers and analysts who need defensible frameworks for shot quality or matchup difficulty.

What we intentionally don't do

The following are not goals and we don't want you to mistake the tools for them:

How the site is funded

Hoop Lab displays ads via Google AdSense. That's how the site stays online and the tools stay free.

We have committed to specific ad practices:

If you see an ad placement that violates these rules, please let us know via the contact path on the Privacy Policy page.

Methodology & sources

Where the underlying math or frameworks come from:

Tools do not cite inside the calculator itself (it would clutter the UI). All sources are linked or available on request.

Limitations of the tools

Every tool has limitations. Honest ones, listed here rather than buried in fine print:

Updates & revisions

The tools are revised as we get feedback, find errors, or improve the underlying logic. Each tool page lists its last-updated date. Major revisions are noted in the FAQ of each tool.

If you find an error, want a feature, or have a tool idea, you can reach us via the contact path on the Privacy Policy page. We read everything.

A note on the word "lab"

"Hoop Lab" is a name, not a claim. We are not a research institution. The "lab" is in the sense of a place where things get tested, refined, and re-tested. Each tool is a small experiment in how to package a piece of basketball knowledge into something useful.